The Cadbury History
Inspired by my great-great-great grandfather who setup Cadbury chocolate nearly 200 years ago.
Aged 22, John Cadbury opens up a grocery shop in Birmingham. As a Quaker, he refuses to serve the popular beverage alcohol, and instead sells tea, coffee, and, fatefully, cocoa and drinking chocolate.
John Cadbury became a manufacturer, renting a warehouse in Crooked Lane for the production of cocoa and chocolate.
An ailing John Cadbury passes the business onto his sons George & Richard aged just 21 & 25, with the business in decline.
George Cadbury goes out to Holland, not knowing a word of Dutch, and buys an innovative new cocoa press from Coenraad Johannes van Houten.
The press squeezed out much of the cocoa butter from the beans, so it wasn’t necessary to add starches with brick dust commonly used at the time!
This resulted in the launch of 'Cadbury Cocoa Essence', the UK's first unadulterated cocoa marketed as 'Absolutely Pure. Therefore Best’.
This helped transform a small business into the worldwide company.
Cadbury had started to outgrow the Birmingham factory and began looking for land to build its new premises.
The brothers keen to move away from the grubby conditions of the city, set about building their "factory in a garden" to provide a clean and healthy working environment for employees.
They buy land 4 miles from Birmingham and name the new factory Bourneville.
Cadbury becomes part of Mondelēz International after a hostile takeover.
Love Cocoa is launched in July 2016.
Love Cocoa gain first listings at Fortnum & Mason's, 100 years after they stocked the original Cadbury products.
James Cadbury Interview with Campaign Magazine
Interview with Real Business