The Story: Entrepreneur James Cadbury (yes, he’s part of the Cadbury family) has launched an ethical chocolate start-up, inspired by the historic brand’s British heritage. But these bars won’t be available to pick up just anywhere: they’ll be posted through letterboxes in a bid to shake up the greetings card market. In 2010, Cadbury was subject to a hostile takeover by American corporation Kraft, but James’ Love Cocoa collection is firmly fixed in British tradition.
The Chocolate: Love Cocoa bars are handcrafted in the UK using organic, fair trade cocoa, ethically sourced from the Dominican Republic and Ecuador. Other natural ingredients are supplied by independent British producers as far as possible – for example, Barnes & Webb honey (London), Summerdown Farms English mint (Basingstoke) and Maldon Sea Salt (Essex). The array of chocolate bars comprises a series of British icons: Honeycomb and Honey, English Mint, Earl Grey and Maldon Sea Salt, as well as classic Milk (37% cocoa) and Dark (70% cocoa). Yes please.